Possessing the lyrical mastery, charisma, and moxie akin to rappers of the golden era, JayGatsby420 is a notable, outspoken emcee that's much needed in today's music industry. Rather than sugarcoat his commentary on the world, his thoughts, or feelings, Gatsby lays it all out there and encourages fans to be their most authentic self. This testament permeates itself in his discography as the musician speaks about life, our corrupt government, along with his views on society, love, and everything else in between.
JayGatsby420, whose real name is Jaron Brooks, was born in the Bronx, but he moved to New Jersey once his mother won the lottery. The prolific musician started performing at 12-years-old after discovering his passion for poetry, and after winning an award in 2004, Gatsby decided that hip-hop was his true calling.
Gatsby's influences include Jay-Z, Kanye West, Cam'ron, and Juelz Santana. After a good friend put him on to Nirvana, Linkin Park, Weezer, The Doors, and Blake Shelton, his music taste expanded greatly. Gatsby became heavily influenced by Lupe Fiasco, Kid Cudi, and Travis McCoy from Gym Class Heroes because "..they were black men who rapped and went against the social norms of rapping." After becoming intrigued with lyricism and the art behind music itself, Gatsby turned to more underground artists such as Aesop Rock and Homeboy Sandman.
He's gone by many pseudonyms such as Young Jay, ThePeachFuzzBuzz, and Jay Brooks before finally deciding on JayGatsby420. He chose this name after discovering the novel 'The Great Gatsby' by F. Scott Fitzgerald. The reason stems from his similarities with the titular character James Gatz, who reinvented himself with "new" money.
At 16, Gatsby started debuting music on websites like Myspace and Mediafire. Eventually, Gatsby caught the attention of an A&R from Bad Boy Records, but he decided to go a different route due to personal reasons. Still, this didn't stop Gatsby's grind. As time passed, he released more singles, two solo EPs, The Greats of Gatsby (2014) and The Spring EP (2016), and an album called #NothingMatters (2018); with Farrakhan Khaliq (fka The KhanArtist) as the rap duo YtPpl. The moniker is a play on white people and addresses the nickname "Oreo" that had followed them throughout their lives due to their likes and preferences.
Moving forward, he will be releasing his debut album, Beer & Cupcakes.